![]() “Failing was never an option for me” he says. Not one to be bogged down by challenges, Devansh decided to ride out the storm. There were other teething problems, too, such as getting industry specialists to join the company, acquiring a massive land bank, getting the right technology, executing projects and building a brand in the market. Initially, the name ‘Inox’ worked against him because of its strong branding in the entertainment industry through its multiplex arm, Inox Leisure.“We had to convince them (investors) that we were a technology company with the infrastructure in the heavy duty wind power industry,” says Devansh. Infrastructure was dead, and wind is clearly a part of infrastructure,” he says. But from 2010-2013, there was policy paralysis in the country. One of the biggest challenges he faced was an unanticipated policy shift: In 2012, barely three years after Inox Wind was set up, the then Congress government withdrew key benefits, including a generation-based incentive.“Renewables is something that is driven by policy and political intent. “Some people may say, ‘You are born with a silver spoon, but it is very easy to lose it all in the third generation,” he says. ![]() “Inox Wind is set to become the most profitable company in the ($4 billion) Inox Group this fiscal,” he tells Forbes India.ĭevansh believes he cannot afford to fail because of the robust reputation that the Inox Group enjoys. He is confident of its continued success. A strong current order book of 1,200 megawatts (MW) and investor confidence place Inox Wind, and Devansh, in a sweet spot. And in five years, he steered the company onto the path of profitability-a rarity among local wind energy firms. With a corpus of Rs 40 crore borrowed from Gujarat Fluorochemicals Limited, he started Inox Wind in 2009, at a time when major players like Suzlon and Bharat Forge were stumbling. But the Inox Group was looking to diversify, and given India’s energy deficit and the global thrust towards cleaner forms of energy, Devansh convinced his family of the power of wind. Neither his father nor his uncle Pavan (chairman and managing director of Inox Air Products) had prior experience in this sector. When he returned to India from the US in 2007, he shadowed his father Vivek (managing director, Gujarat Fluorochemicals Limited) for two years before deciding to enter the renewable energy sector. “We have a market cap of almost a billion-and-a-half dollars,” says Devansh, who, as director of his company, is the youngest family member to hold a position in the chemicals-to-multiplexes Inox Group. His company, Inox Wind, the renewable wind energy solutions provider, raised Rs 1,000 crore and was oversubscribed 18 times. In March 2015, the 28-year-old third-generation scion of Inox Group led one of the biggest initial public offerings (IPOs) that India has seen in the last two years. No one can accuse Devansh Jain of false pride. As a general rule, I choose a color half a shade brighter than the rest of the face for dimension and refreshing properties."Īhead, Moultrie and Brown break down their favorite concealer formulas for mature skin and share tips and tricks for the best results.The Inox Group had no expertise in renewable energy, but backed by a successful IPO, third-generation scion Devansh Jain proved that there is profit in the sector "While age does play a factor in determining which formula to use, skin tone and coverage needs are the only factors used to determine which shade will best conceal and brighten under-eyes. "Finding the perfect concealer shade is the great age equalizer in cosmetics," she told us. ![]() "Those over 40 should avoid thick, pancake-like concealer formulations," says celebrity makeup artist Autumn Moultrie, who is responsible for creating beaming complexions on clients like Viola Davis and Laila Ali.īut aside from the formula, celebrity makeup artist Tasha Reiko Brown points out that shade matching is up there in importance as well. It's a makeup technique used by folks of all ages to brighten and add dimension to the face, but the types of concealers one uses might look a little different based on age and the state of the skin. One area where a shift is likely necessary is under-eye concealer. And it's not that hitting age 40 means you suddenly need to overhaul your entire beauty routine, but it does mean that you've likely graduated into the category of mature skin and that there are some considerations you might take into account to keep your glow going for the next few decades. Some of our all-time favorites are in the 40-plus club-ethereal humans such as Tracee Ellis Ross, January Jones, Drew Barrymore, and Kerry Washington-so delving into the practices and techniques that keep them looking fresh is always fun to do. The makeup and skincare pivots that best complement mature skin are well-documented here at Who What Wear.
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